Crystal Plourde

Branding, 2022

Re-branding for a treehouse resort in Bali. As I was creating Melati Treetop’s new branding, I wanted to expand the resort’s target audience. Originally, their only target audience was nature and wellness lovers. However, I felt that living in treehouses right near the city would appeal to young explorers as well. I decided to make the branding more playful while still keeping strong ties to nature. I also created a cafe sub-identity in order to give residents food options at the resort.

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